Media Intelligence, Analytics & Insights
Judgment at scale, not clips by the thousand.
A clear, real-time read of how your brand is perceived, how you’re performing against competitors, and where the landscape is shifting. Built to drive decisions.
Data-driven intelligence for high-stakes decisions.
In a saturated, fractured media landscape, knowing what’s being said about your brand — across online, broadcast, and social — is the starting point, not the finish. Our Strategy + Intelligence team turns your media mentions and coverage into an accurate source of ground truth: how your brand is perceived, how it’s performing against competitors, and what to do next.
Intelligence and analytics are the foundation of every successful strategy. Powered by our own in-house technology, Watershed Intel, and directed by senior analysts and editors, every report is comprehensive, unbiased, and customized to your goals, so you can stay ahead of risk, capitalize on emerging opportunities, and make adjustments that matter.
We sell actionable intelligence, not just a dashboard.
What’s inside the offering
Rapid insight, strategic guidance
Coverage gathered and analyzed in near real-time to surface trends and sentiment while they still inform a decision, with the analyst’s take on how to respond.
Our technology, our analysts
Watershed Intel (proprietary, in-house) collects, cleans, and codes at scale; our analysts, editors, and data scientists validate and own the interpretation. AI makes the work scalable, but our experienced team determines what matters.
Unbiased, customized analysis
Every report is client-first: comprehensive, objective, and built to your goals, not a generic index. Measurement is anchored to AMEC’s Barcelona Principles, so the numbers hold up in front of the C-suite.
Performance across the KPIs that matter
Programs tracked against your KPIs (ROI, progress to goal, and month-over-month and quarter-over-quarter trends), with the qualitative context behind every chart.
3.5M+
data points reviewed last year
70,000+
articles analyzed
100s
of variables, validated to client goals
Sample reports and metrics
A view beyond the numbers, with context-rich analysis across every chart and report.
- Benchmarking and baseline — a data-driven snapshot of your market position against competitors, industry standards, and key stakeholders.
- Competitive share of voice (SOV) — how you perform against key competitors, and where the opportunities sit.
- Media coverage reporting — tiered media analysis of how well your message penetrates priority publications and markets.
- Message penetration and hashtag analysis — the reach and effectiveness of your key messaging across keywords and channels, including social.
- Influencer and author identification — the voices shaping your industry, and who can credibly amplify your message.
- Social and engagement reporting — brand performance across social, read as part of the landscape, not a separate silo.
- Sentiment analysis — the mood and perception around your mentions.
See what’s forming, not just what ran.
Analytics tell you what happened. Our intelligence work also reads what’s forming: weak signals that a small story could scale, separate issues beginning to combine, and the true reach behind a byline. Think of it as an early warning system: the value is lead time, seeing the shift while there’s still time to act.
We don’t stop at the report.
Every report is trended against prior months and quarters, so you can build on what’s working, fine-tune the message, and optimize as the landscape moves. The work is iterative and always aligned to your goals.
ONE PRACTICE, FOUR SERVICES
Media Intelligence, Analytics & Insights (current) · Daily Executive Briefs → · Stakeholder & Influencer Intelligence → · Crisis Monitoring & Rapid Response →
See what’s forming, while there’s still time to act.
Every engagement starts with a conversation, not a contract.