Media & Reputational Intelligence for the Fortune 500
Capturing what matters in a shattered media landscape.
Delivering an independent, analyst-driven look at what’s being said, where reputational risks are emerging, and what opportunities exist for communications leaders to improve operations. Not another dashboard — ground truth intelligence trusted by business leaders across industries.
Trusted by leaders at the world’s largest companies.
Drowning in data? Let us help.
Today’s communications and public affairs teams are asked to do more than ever, across mainstream press, social channels, and the fractured media landscape where reputational risk first forms. Automated news platforms deliver volume and vanity stats, and an internal newsbrief your C-suite stopped paying attention to.
Watershed gives business leaders more than daily media mentions. We deliver ground truth insights from a rigorous collection and coding process, with highly customized coverage at scale in near real-time. Combined with senior analysts and editors who understand your industry, our data and insights help leaders track granular goals, manage risk, and drive both innovation and efficiency.
We sell actionable intelligence, not just a dashboard.
One practice. The whole landscape.
Four service areas, one theme: what’s landing, what’s shifting, and what to do next across a shattered media landscape.
Media Intelligence, Analytics & Insights
What’s landing, what’s shifting.
Coverage across press, broadcast, and social, analyzed against your goals, measured to AMEC’s Barcelona Principles, and resolved into business decisions. Judgment at scale, not clips by the thousand.
Daily Executive Briefs
The morning brief, ready before you are.
A concise, analyst- and editor-driven brief on the coverage that moved your brand and industry overnight, with insights your C-suite can act on before the day starts.
Stakeholder & Influencer Intelligence
Mapping who matters.
The people and groups shaping perception of your company: their motivations, their reach, and where your exposure sits. Intelligence for understanding and protecting key issues and reputation.
Crisis Monitoring & Rapid Response
See the risk before it breaks.
We read the fractured landscape where threats bubble below the surface, model a story’s momentum before it hits the mainstream, and equip teams with near real-time data and insights to shape issue and incident response, and after-action review.
Why Watershed
- Analyst-led, AI-supported. Senior analysts and editors direct the work start to finish: building the collection logic, validating the output, owning the interpretation. Our automation handles volume and scale; the judgment stays human.
- Proprietary intelligence, in-house. Our automation is our own technology, Watershed Intel, not a reseller’s dashboard.
- Accuracy at scale. Last year, Watershed Intel reviewed 3.5M+ data points across 70,000+ articles and hundreds of variables, validated against client-specific goals.
- Independent. No creative retainer to protect, no campaign to upsell. Data and insights you can trust, because nothing is riding on them beyond helping you understand and improve.
What Our Clients Say
Read the landscape before it shifts.
Start with a conversation. Tell us what your communications challenges are and an analyst will follow up.