About Watershed

Watershed Analytics is a boutique media intelligence firm that helps organizations navigate change in complex environment.
About Watershed

In the realm of corporate communications, trust must be earned. There are no shortcuts.

The team at Watershed Analytics has been delivering extreme value to our clients—on a daily basis—for over 20 years. We began in 2003 on Capitol Hill, and since then have served dozens and dozens of forward-looking firms in the Fortune 500, as well as major trade associations, federal agencies, and large nonprofit organizations.

An Extension of Your Team

We know exactly what today’s communications executives and public affairs leaders need and expect. We tap our deep industry experience to think strategically, see around corners, and provide dependable, insightful media intelligence to advance your business.

In short, our highly trained team becomes an extension of yours—dedicated to providing stellar personalized service at every turn.

Dedicated to Excellence

At Watershed we recognize that reputations take years to build yet can be ruined in minutes. That’s why above all else we focus on serving you with exceptional quality, reliability and responsiveness—not just in crisis situations, but every minute of every day.  

Our life’s work is providing trusted media intelligence to organizations on the move. Nothing makes us happier than engaging with leaders who are innovating in their industry and pushing boundaries to create a better future.

We invite you to reach out and experience the Watershed difference.

Leadership Team

Watershed Analytics leadership team headshots

Jeff Trexel, CEO 

Jeff Trexel is an early pioneer of the media intelligence industry. He founded a media monitoring and measurement start-up in 2003 that hired great people, created cutting-edge solutions with Fortune 500 clients, and built deep, long-lasting client relationships. After a merger in 2014, the firm continued to grow and evolve until being acquired in 2019. Prior to founding the start-up, Jeff honed his craft working in senior communications roles on Capitol Hill and as a trusted consultant for a publicly-traded corporation and a global PR agency. Countless hours invested in client planning, strategy, and evaluation sessions have given Jeff a unique understanding of how to succeed in demanding, fast-paced, often-chaotic corporate and governmental environments.

Mark Malseed, Senior Advisor

Mark Malseed is a leading media innovator and award-winning digital product executive. He is cofounder of two previous media intelligence firms, which developed advanced software and client services for tracking media coverage and the networks of influencers behind it. A former investigative reporter and bestselling author, Mark is a trusted advisor to senior Fortune 500 executives and institutional leaders on sensitive, complex communications challenges. His focus is on shaping public narratives and managing reputational risk through intelligence gathering, data analysis and creative outreach strategies.

Francesc Franch, Senior Advisor

Francesc Franch is a political scientist by training. He is a former top executive at Bulletin Intelligence, where he led a growing editorial team and oversaw all editorial offerings for top government and Fortune 500 clients. Francesc was responsible for producing a daily media intelligence summary and analysis for three consecutive presidents of the United States and their senior staff. He is also the author of three novels and of short fiction, poetry and literary criticism in three languages. 

Maya Woloshyn, Senior Director of Media Intelligence

Maya Woloshyn started her career in New York City’s finance industry, where she served as a core member of The Rockefeller University’s investment team managing a $1.8 billion portfolio. From 2013, Maya shifted her focus to strategic communications and open-source intelligence analysis at Bulletin Intelligence, providing daily briefings to senior executives and government officials. A Virginia native and University of Virginia alum, her special interests include researching and analyzing opportunities and connections, identifying and implementing innovative solutions, developing meaningful relations, walking across countries and traveling the world.

Peter Orvetti, Senior Advisor

Peter Orvetti spent two decades as an editor and strategic analyst with Bulletin Intelligence, where he provided news summaries to the White House, top Cabinet agencies, and many associations and Fortune 500 companies. He played a key role in the daily morning summaries for four consecutive presidential administrations beginning in 2002. He also worked with Hotline founder Doug Bailey and former White House Press Secretary Mike McCurry on the Web White and Blue 2000 online presidential debate project, and is a past columnist for NBC Universal’s Washington regional website.

Interested in joining the Watershed team? If you’re a forward thinker with a client-first attitude and experience in research, news and data analysis, and creating polished client presentations, we’d love to hear from you at careers@watershedanalytics.com. We are a growing company committed to diversity and fostering a culture of trust, transparency, and innovation.

Contact Watershed

We'd love to hear from you. Let us know what you are looking to accomplish, and someone from our leadership team will respond.