Solutions
How should business leaders communicate and measure impact in a rapidly changing world? How to stay atop the fragmented public discourse?
These are questions that Watershed tackles every day as we partner with organizations seeking clarity in a crowded, challenging media environment. We provide data, analysis, and expert guidance so that Corporate Communications and Public Affairs teams can operate with confidence and trust.
Watershed offers a trio of media intelligence solutions that encompass dozens of analyst-driven services, all customizable to meet your business needs:
▶︎ Media Monitoring and Measurement
▶ ︎Crisis Monitoring
▶ Stakeholder and Influencer Intelligence
Media Monitoring and Measurement
From print media to social media—and broadcast to podcast—
making sense of all the news that matters to you
It all starts with being "in the know."
Watershed’s media monitoring solutions help large organizations establish the “ground truth” of how your brand is perceived and performing vs. industry peers.
Our staff of deeply experienced industry pros—coupled with smart technology—monitor hundreds of thousands of media sources daily to find all the stories that matter, and distill them into highly-digestible executive news briefs and measurement reports.
- Daily News Briefs
- Broadcast & Social Media Monitoring
- Podcast Monitoring
- Media Measurement Reports
- Sentiment Analysis
- Share of Voice Analysis
- Key Message Pull-Through Analysis
- Competitor Analysis
- Media Landscape & Baseline Reports
Crisis Monitoring
Comprehensive coverage tracking and rapid analysis, when you need it most
"Houston, we have a problem."
When the unexpected happens, as it inevitably will, we are there for our clients at any time of day or night—24 hours a day, 365 days a year.
Drawing on our two decades of experience, we help you understand, react and respond to unplanned events—providing essential data and rapid analysis so that you can take action with confidence.
Our crisis team stands ready to support you before, during and after crisis events.
- On-Demand 24/7 Crisis News Monitoring
- Crisis Mitigation Planning
- After Action Reports
Stakeholder and Influencer Intelligence
Mapping the networks and narratives on which successful campaigns depend
There are no easy days when you’re responsible for the reputation and public image of a large company or institution. We can help ease the burden.
Watershed’s stakeholder intelligence solutions address the intensifying challenges that Communications, Marketing and Public Affairs teams face in launching campaigns, mitigating emerging threats, navigating the regulatory process, defending brand reputation, and supporting major corporate initiatives.
Today these challenges are compounded as organizations undergo unprecedented external and internal scrutiny of every statement and action—and heightened demand for transparency, equity and sustainability.
Watershed collects and analyzes data (qualitative and quantitative) to understand all facets of your issues, and taps our team of industry specialists and creative consultants to visualize and put it all in context.
With our decades of experience, proven methodologies and tailored technology, we are ready to help you mitigate threats, maximize opportunities and communicate your “watershed” moments effectively to critical stakeholders.
- Influence Mapping
- Reporter & Influencer Lists
- Executive Communications Strategy
- Open Source Intelligence Gathering and Analysis
- Digital HR Analysis for Employee Recruitment and Retention
- Narrative Analysis
- Stakeholder Profiles
Don't see a specific service you are looking for listed above? There is a good chance Watershed can help you just the same. In our two decades providing media intelligence, we have seen and done just about everything.
Please reach out—we'd love to talk.